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Own fundraising

In 2010, War Child generated € 14.8 million total in income, a growth of 3.6% compared to 2009. War Childs total revenue was 16.3% below planned, because a decrease in fundraising in the Netherlands:
•  War Child planned this revenue too optimistically;
•  Incidental gifts from companies decreased firmly due to the economic crisis;
•  Revenues from legacies were lower than 2009.

Private income went down although there was a growth in the biggest segment within private fundraising, being the private donors. As well constituency (mainly structural donors) as income grew compared to 2009. In the first half of the year War Child adjusted its fundraising targets and the expenditures in the project countries. War Child invested more in loyalty with current corporate sponsors and kept a balance in short term income and long term projects, like a new fundraising event taking place in march 2011. Lastly War Child started exploring a new segment major donors. Fundraising from institutions has been successful with targets largely met and beyond already contracted. Several contracts run for more than two years, providing stability and spread of income has increased, compared to 2009.

Low costs

The hallmark of the Central Bureau for Fundraising stipulates that a recognised charity may devote a maximum of 25% of private income to fundraising activities. War Child plans to keep this percentage at 15%. In 2010 this was 14.3% (2009: 14.4%). War Child is thus well below the CBF-limit. This percentage is made possible by a large number of sponsors who donate goods and services to War Child.

The only expenses War Child incurs for fundraising are salary costs of head office staff and the costs for direct marketing through telephone and street fundraising. War Child has not been able to find sponsors for these activities, however, sharp tariffs and fundraising guarantees have been agreed upon. The investments are recovered within a few months and show profit in sub-sequent years.

The costs for raising and coordinating institutional grants were € 250,293 (printing and salary costs). Grant contracts of € 26,400,902 were signed for the coming five years, in addition to the € 900,000 from the Dutch postcode lottery per year.

War Child raised funds from: 


  1. Private donors
  2. Companies
  3. Actions
  4. Foundations and legacies
  5. Share in activities by third parties
  6. Institutional and governemental